Because apparently this year hasn’t been strange enough, an electronics store in Ukraine offered five free iPhone 7s to anyone willing to change their legal name to iPhone 7, according to the Associated Press.
This might seem pretty dramatic since all you’re getting in return is a phone, but 20-year-old iPhone Cim (that’s "seven" in Ukrainian, spelt with an "C" or a "S") was up to the challenge. Yes, he literally, legally, changed his name and in turn received a free Apple phone. See him below holding up his updated passport and fancy phone prize:
Crazy? Maybe. Cost-effective? Definitely. While the iPhone 7 costs the equivalent of $850 in Ukraine, the AP reports that changing your name only costs $2.
Cim, whose original name is Olexander Turin, told the Associated Press that he might change his name back when he has children. By that point there will probably be an iPhone 28, so I give him props for not wanting his children walking around with such an ~outdated~ last name. That would just be embarrassing.
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Madison is the digital deputy editor at ELLE, where she also covers news, politics, and culture. If she’s not online, she’s probably napping or trying not to fall while rock climbing.
